SEOContent leads, local marketers, and agencies planning pages

SEO Content Brief Kit

A research and publishing system for classic Google and local SEO: guide, brief, worksheets, 20 prompts, and 5 examples.

At a glance

What's included: 18 files: 9 Word docs, 4 Excel worksheets, and 3 PDFs, plus 2 text files (README-FIRST.txt and LICENSE.md). No slides
Formats: Word/Google Docs (.docx), Excel/Google Sheets (.xlsx), PDF, Plain text (.txt), Markdown
Price: $39
Download: Instant zip download after checkout
Refund: 14-day refund if unused. If you bought the wrong pack, or the files do not open as described, email hello@assetforgepacks.com with the Stripe receipt within 14 days. We refund when the zip has not been used to produce client or public work.
License: Personal + Client Commercial v1. Use the files for your own business, website, and content, and adapt them for paying clients. Do not resell, gift, or publish the blank templates.

A research and publishing system for classic Google and local SEO. The Start Here guide covers the ANSWER Method, local SEO, and a brief-to-page pattern. Worksheets, a master brief, an on-page publishing checklist, and 20 research prompts carry a page from questions to a brief. Five example briefs show the pattern with bracketed placeholders.

Pairs with the AI Search Add-On.

What’s in the zip

8-page Start Here guide (PDF and DOCX) with the ANSWER Method
Master SEO content brief template (DOCX), plus a sources table
Keyword and intent worksheet, competitor and source research sheet, topic-cluster planner, and local SEO worksheet (XLSX)
On-page publishing checklist (PDF and DOCX)
20 research prompts (PDF and DOCX), each with placeholders and a do-not-invent-data guardrail
5 example briefs: home services, legal, financial, professional services, and B2B
README-FIRST.txt and LICENSE.md (personal and client commercial use)

Formats: Word/Google Docs (.docx) · Excel/Google Sheets (.xlsx) · PDF · Plain text (.txt) · Markdown. Commercial license included. See license.

Who it’s for

Content leads, in-house marketers, and agencies researching pages for classic Google and local SEO.
Operators who want a brief, worksheets, prompts, and a publishing checklist before a page is written.

Who it’s not for

Not finished pages for a named business. The five example briefs use bracketed placeholders for facts you still have to verify.
Not the AI Search Add-On. That pack, and the SEO + AI Bundle, are separate when you also want the AI answer-engine worksheets.

Full contents

Guide, brief, and worksheets

Eighteen files. Start with 00-Start-Here-Guide.pdf (or the .docx). The guide is the workflow, the ANSWER Method, local SEO, a brief-to-page pattern, and quality rules.

Start Here guide, PDF (00-Start-Here-Guide.pdf)
Start Here guide, Word (00-Start-Here-Guide.docx)
Master SEO content brief template (01-Master-SEO-Content-Brief-Template.docx)
Keyword and intent worksheet (02-Keyword-and-Intent-Worksheet.xlsx)
Competitor and source research sheet (03-Competitor-and-Source-Research-Sheet.xlsx)
Topic-cluster planner (04-Topic-Cluster-Planner.xlsx)
On-page publishing checklist, PDF (05-On-Page-Publishing-Checklist.pdf)
On-page publishing checklist, Word (05-On-Page-Publishing-Checklist.docx)
20 SEO research prompts, PDF (06-SEO-Research-Prompt-Pack.pdf)
20 SEO research prompts, Word (06-SEO-Research-Prompt-Pack.docx)
Local SEO worksheet (07-Local-SEO-Worksheet.xlsx)
README-FIRST (README-FIRST.txt)
Personal + Client Commercial license (LICENSE.md)

Example briefs

Five completed briefs in example-briefs/. Topics cover home services, legal, financial, professional services, and B2B. Locations and unverified facts stay in bracketed placeholders.

Example brief: home services (example-briefs/Example-01-Home-Services-Roof-Replacement-Cost.docx)
Example brief: legal (example-briefs/Example-02-Legal-Small-Business-Contract-Lawyer.docx)
Example brief: financial (example-briefs/Example-03-Financial-Bookkeeper-vs-Accountant.docx)
Example brief: professional services (example-briefs/Example-04-Professional-Services-Website-Redesign-Timeline.docx)
Example brief: B2B managed IT (example-briefs/Example-05-B2B-Managed-IT-Support-Cost.docx)

How to open

.docx. Google Docs: Drive → New → File upload, open the file, then File → Save as Google Docs. Word: double-click. LibreOffice Writer opens the same .docx.
.xlsx. Google Sheets: upload to Drive, open, then File → Save as Google Sheets. Excel: double-click. LibreOffice Calc opens the same .xlsx.
.pdf. Any PDF reader. Guides and checklists that ship as PDF also ship as .docx.
.txt. Any text editor. The robots.txt templates are a starting point. You choose which crawlers to allow.
.md. Any text editor. LICENSE.md is the Personal + Client Commercial license. README-FIRST.txt is the file list inside the zip.

License and refund

Personal + Client Commercial v1. Use the files for your own business, website, and content, and adapt them for paying clients. Do not resell, gift, or publish the blank templates. Pack license.

If you bought the wrong pack, or the files do not open as described, email hello@assetforgepacks.com with the Stripe receipt within 14 days. We refund when the zip has not been used to produce client or public work. Refund policy.

FAQ

Does the SEO Content Brief Kit work in Google Slides, Keynote, and without Canva?

You do not need Canva, Google Slides, or Keynote. Google Docs: Drive → New → File upload, open the file, then File → Save as Google Docs. Word: double-click. LibreOffice Writer opens the same .docx. Google Sheets: upload to Drive, open, then File → Save as Google Sheets. Excel: double-click. LibreOffice Calc opens the same .xlsx. Any PDF reader. Guides and checklists that ship as PDF also ship as .docx. Any text editor. The robots.txt templates are a starting point. You choose which crawlers to allow. Any text editor. LICENSE.md is the Personal + Client Commercial license. README-FIRST.txt is the file list inside the zip.

Can I use the SEO Content Brief Kit for client work?

Personal + Client Commercial v1. Use the files for your own business, website, and content, and adapt them for paying clients. Do not resell, gift, or publish the blank templates.

How do I import the SEO Content Brief Kit into Notion?

This zip has no Notion import.

What format are the SEO Content Brief Kit files?

18 files: 9 Word docs, 4 Excel worksheets, and 3 PDFs, plus 2 text files (README-FIRST.txt and LICENSE.md). No slides. Formats: Word/Google Docs (.docx), Excel/Google Sheets (.xlsx), PDF, Plain text (.txt), Markdown.

How do placeholders work in the SEO Content Brief Kit?

Replace every [bracketed placeholder] with verified information before publishing. The 5 example briefs keep locations and unverified facts in bracketed placeholders. The files do not guarantee rankings, traffic, AI citations, leads, or sales.