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Launch plan deck cover
Launch plan deck cover
LaunchB2B SaaS founders, PMM, and lean GTM teams

B2B SaaS Launch Kit

8 Word docs, 7 launch emails, a 14-slide plan, and a 10-frame carousel.

At a glance

What's included
8 Word docs, 7 email .docx files, a 14-slide launch plan, a 10-frame carousel, 10 carousel PNGs, 4 preview PNGs, and a Notion import with 15 pages and 7 databases
Formats
Word/Google Docs (.docx), PowerPoint/Google Slides/Keynote (.pptx), Notion import (.zip), PNG
Price
$39
Download
Instant zip download after checkout
Refund
14-day refund if unused. If you bought the wrong pack, or the files do not open as described, email hello@assetforgepacks.com with the Stripe receipt within 14 days. We refund when the zip has not been used to produce client or public work.
License
Personal + Client Commercial v1. Use the templates for your own products, launches, and marketing, and adapt them for paying clients. Do not resell or publish the raw pack.

A launch system for a B2B SaaS week-zero: Word docs, a seven-email sequence, a 14-slide launch plan, a 10-frame LinkedIn carousel, and a Notion import. Not a 30-frame social design system. That is a separate SKU. Built for founders and marketers who need a repeatable launch, not a pile of untitled docs.

Draft the line first with the free SaaS Tagline Picker.

What’s in the zip

  • 8 Word docs: Launch OS overview, checklist, messaging, ICP, content calendar, metrics log, launch-day runbook, and carousel script
  • 7 launch emails (.docx), each with subject, preview text, body, and placeholders: Pre-launch tease, Waitlist, Launch day, Day+1 tips, Social proof ask, Last chance, and Post-launch nurture
  • 14-slide 16:9 launch-plan deck and a 10-frame 4:5 LinkedIn carousel (.pptx), plus 10 carousel PNGs
  • Notion import (.zip): 15 pages and 7 databases, including an Asset Tracker

Formats: Word/Google Docs (.docx) · PowerPoint/Google Slides/Keynote (.pptx) · Notion import (.zip) · PNG. Commercial license included. See license.

Who it’s for

  • B2B SaaS teams running a launch. The buyer files describe it as a lean launch system: a Notion Launch OS, seven emails, a 10-frame LinkedIn carousel, and a launch-plan deck.
  • The launch-plan deck’s ICP slide starts with three segments to edit: a hands-on founder or first PM shipping without a marketing hire; a growth or marketing lead who needs a repeatable launch checklist; and an agency lead packaging launches for SaaS clients. The slide says to update them after 5 real conversations and to delete segments you invent without evidence.

Who it’s not for

  • Not a finished campaign for a named product. Every file uses placeholders. Replace them with your own verified facts, or delete the line.
  • Do not ship invented metrics, fake logos, or testimonials you do not have written permission to use.

Full contents

Documents

Eight Word docs in docs/.

  • Launch OS overview (docs/00-launch-os-overview.docx)
  • Launch checklist (docs/01-launch-checklist.docx)
  • Messaging worksheet (docs/02-messaging-worksheet.docx)
  • ICP worksheet (docs/03-icp-worksheet.docx)
  • Content calendar (docs/04-content-calendar.docx)
  • Launch metrics log (docs/05-launch-metrics-log.docx)
  • Launch-day runbook (docs/06-launch-day-runbook.docx)
  • LinkedIn carousel script (docs/07-linkedin-carousel-script.docx)

Launch emails

Seven .docx files in docs/email-sequence/. Each one has a subject, preview text, and body. The send time is the Send line in the source file.

  1. Pre-launch tease: ~T-7
  2. Waitlist: ~T-3
  3. Launch day: T-0
  4. Day+1 tips: T+1
  5. Social proof ask: ~T+3
  6. Last chance: ~T+5 (only if you truly have an end date for early terms)
  7. Post-launch nurture (optional): ~T+7

Launch-plan deck

slides/saas-launch-plan-16x9.pptx. 14 slides, 16:9.

  1. [Product Name] launch plan
  2. The 4-part launch spine
  3. Messaging & ICP
  4. Messaging core: single source of truth
  5. CTA ladder and voice
  6. Who we’re launching to
  7. Launch week
  8. Launch-week spine: T-7 to T+7
  9. Seven launch emails
  10. Checklist by phase
  11. Launch day, hour by hour
  12. One metrics row per day
  13. Skip these launch traps
  14. Ready to launch [Product Name]

LinkedIn carousel

slides/linkedin-carousel-10-frames-4x5.pptx. 10 frames at 1080×1350, plus 10 PNGs in png/linkedin-carousel/.

  1. Frame 1. Your launch isn’t slow. Your system is scattered.
  2. Frame 2. Scattered launches create quiet leaks
  3. Frame 3. Insight: treat launch like an operating system
  4. Frame 4. Built for [ICP Role]s shipping without a big marketing team
  5. Frame 5. The 4-part launch spine
  6. Frame 6. Lock the one-liner before you schedule anything
  7. Frame 7. A calm cadence beats a content blast
  8. Frame 8. Skip these launch traps
  9. Frame 9. Example launch week (template, not a case study)
  10. Frame 10. Get a clean launch spine

Notion import

notion/b2b-saas-launch-kit-notion.zip. 15 Markdown pages and 7 CSV databases. Import creates one page per .md file and one database per .csv file.

  • Page: 00 Launch OS Index
  • Page: 02 Messaging
  • Page: 06 Launch Day Runbook
  • Page: 01 Launch Checklist guide
  • Page: 03 ICP Segments guide
  • Page: 04 Content Calendar guide
  • Page: 05 Launch Metrics guide
  • Page: LinkedIn Carousel guide
  • Page: Email 1 - Pre-launch tease
  • Page: Email 2 - Waitlist
  • Page: Email 3 - Launch day
  • Page: Email 4 - Day+1 tips
  • Page: Email 5 - Social proof ask
  • Page: Email 6 - Last chance
  • Page: Email 7 - Post-launch nurture (optional)
  • Database: Asset Tracker
  • Database: Content Calendar
  • Database: Email Sequence
  • Database: ICP Segments
  • Database: Launch Checklist
  • Database: Launch Metrics
  • Database: LinkedIn Carousel Frames

How to open

  • .docx. Google Docs: Drive → New → File upload, open the file, then File → Save as Google Docs. Word: double-click. Pages: File → Open. Headings use Heading 1, 2, and 3. Font: Arial.
  • .pptx. Google Slides: upload to Drive, open, then File → Save as Google Slides. PowerPoint: double-click. No native .key file is included. Open the .pptx in Keynote (File → Open, or drag it onto Keynote) and use File → Save to keep a Keynote copy. slides/saas-launch-plan-16x9.pptx is 16:9. slides/linkedin-carousel-10-frames-4x5.pptx is 4:5 at 1080×1350. Speaker notes are in the presenter-notes pane.
  • Notion import (.zip). Notion → Settings → Import (or the sidebar Import) → Markdown & CSV. Upload the zip as-is; you do not need to unzip it. Notion creates one page per .md file and one database per .csv file.
  • .png. Any image viewer. png/linkedin-carousel/ has 10 frames at 1080×1350. previews/ has 4 product images at 1600×1000.
  • .md / .json. Any text editor. source-markdown/ is the original Markdown and JSON. The pack README also notes it for a Gamma or Pitch import.

License and refund

Personal + Client Commercial v1. Use the templates for your own products, launches, and marketing, and adapt them for paying clients. Do not resell or publish the raw pack. Pack license.

If you bought the wrong pack, or the files do not open as described, email hello@assetforgepacks.com with the Stripe receipt within 14 days. We refund when the zip has not been used to produce client or public work. Refund policy.

FAQ

Does the B2B SaaS Launch Kit work in Google Slides, Keynote, and without Canva?

You do not need Canva. Google Docs and Word open the .docx files. Google Slides, PowerPoint, and Keynote open the .pptx files. There is no Canva file and no native .key file. PNG files open in any image viewer. Google Docs: Drive → New → File upload, open the file, then File → Save as Google Docs. Word: double-click. Pages: File → Open. Headings use Heading 1, 2, and 3. Font: Arial. Google Slides: upload the .pptx to Drive, open it, then File → Save as Google Slides. PowerPoint: double-click. No native .key file is included. Open the .pptx in Keynote (File → Open, or drag it onto Keynote) and use File → Save to keep a Keynote copy.

Can I use the B2B SaaS Launch Kit for a client's launch?

Personal + Client Commercial v1. Use the templates for your own products, launches, and marketing, and adapt them for paying clients. Do not resell or publish the raw pack.

How do I import the B2B SaaS Launch Kit into Notion?

Import notion/b2b-saas-launch-kit-notion.zip in Notion with Settings → Import, or the sidebar Import, and choose Markdown & CSV. Upload the zip as-is. The free Notion plan works. Notion creates one page per .md file and one database per .csv file: 15 pages and 7 databases, including Asset Tracker.

What format are the B2B SaaS Launch Kit files?

8 Word docs, 7 email .docx files, a 14-slide launch plan, a 10-frame carousel, 10 carousel PNGs, 4 preview PNGs, and a Notion import with 15 pages and 7 databases. Formats: Word/Google Docs (.docx), PowerPoint/Google Slides/Keynote (.pptx), Notion import (.zip), PNG.

How do placeholders work in the B2B SaaS Launch Kit?

Anything in [square brackets] is a placeholder. In the .docx files it is highlighted yellow. In the slides it is blue or amber. Replace it with your own verified facts, or delete the line. Source Markdown uses {{merge_tags}} for the same placeholders. Do not ship raw placeholders, invented metrics, fake logos, or testimonials you do not have written permission to use. The metrics slide says to leave cells empty rather than estimating. The social-proof email says not to invent metrics, and to publish a testimonial only when it can be attributed accurately.

What is the refund if I bought the wrong pack or a file does not open?

If you bought the wrong pack, or the files do not open as described, email hello@assetforgepacks.com with the Stripe receipt within 14 days. We refund when the zip has not been used to produce client or public work.

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